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Better Radio Websites

The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.

How AI Content Helper Pro Can Help Your Radio Station Newsroom

May 20, 2024
We're too excited not to inform everyone about the recent ChatGPT-4o updates to our AI Content Helper Pro.For more detailed show notes, visit

Create a Year’s Worth of Website Content Quickly With A.I.

May 13, 2024
Explore the power of AI in transforming your radio station's website into a dynamic and lucrative platform! In this video, we explain how to effectively use AI tools like ChatGPT to create...

Why Radio People Shouldn't Design Station Websites

May 06, 2024
I have a do-it-yourself spirit.  Radio has always embraced that because, often, everyone is called on to wear manyhats to be a practical part of the team.  So, it's safe to say that many...

Strategies to Drive More Email Sign-Ups

Apr 29, 2024
While your website may pursue multiple objectives, a key goal should always be encouraging listeners to join your email database. For more detailed show notes, visit

Privacy Policy Guidelines for Safeguarding Listener Data

Apr 22, 2024
When was the last time you read your radio station’s privacy policy? Do you have one listed on your station website? Information privacy is a major concern today as more and more people fall...

Turning Your Radio Station Website Into a Destination

Apr 15, 2024
There’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. A destination website...

Making Images Accessible with Alt and Title Tags

Apr 08, 2024
At the heart of every radio station is its content—the music, the interviews, and the stories shared across the airwaves and digital platforms. As content creators, we have a unique opportunity...

Building Emergency Information Pages That Keep Listeners Informed and Safe

Apr 01, 2024
When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential...

Monetizing your Radio Brand with an Online Store

Mar 25, 2024
Today, we’ll offer three options for online stores. One is for items you have maintained stock of, and the other two are for drop shippers. If you maintain stock, it means that you mean to store...

Digital Evolution: Staying Relevant and Revenue-Generating

Mar 18, 2024
Is your station and online spaces evolving to meet your audience's ever-changing expectations? Today, we’ll discuss why digital evolution is necessary to remain relevant and...

Engaging Your Community with a Hyperlocal News Website

Mar 11, 2024
Since we started ten years ago, our goal has been to make local news the main highlight of radio station websites. Many of our clients have grown their revenue by offering a local news website in...

The Strategic Advantage of Custom Content for Advertisers

Mar 04, 2024
Creating content targeted explicitly at radio and online advertisers is a B2B marketing strategy that can significantly benefit your radio station(s). This strategy is essential for several...