Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
Metrics That Matter: Social Media
Jan 12, 2026
Your station might have thousands of followers on Facebook or Instagram… but if no one’s engaging with your posts, those numbers may be doing more harm than good.In this episode, we...
Metrics That Matter – Your Newsletter
Jan 05, 2026
Your newsletter might have thousands of subscribers—but if barely anyone is opening or clicking, are you really getting results?In this episode, we dig into why open rates, click-throughs,...
The Metrics that Matter: Your Website
Dec 29, 2025
Are you tracking the right numbers on your station’s website—or just the ones that look good on paper?In this episode, we kick off our Metrics That Matter series by focusing on...
Podcast Your Radio Newscasts
Dec 15, 2025
Are you making the most of your morning newscasts?In this episode, we highlight an easy, high-impact strategy used by BreezyNews.com—turning their daily newscasts into a podcast. With just...
A “Year in Review” Page to Boost Engagement and Sponsorships
Dec 08, 2025
In this episode, we share how to create a “Year in Review” feature page that boosts your radio station website traffic, increases engagement, and opens new sponsorship opportunities before the...
Treat Content As Your Product – Not Just Radio
Nov 24, 2025
If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs....
Get More Traffic with Push Notifications
Nov 17, 2025
Push notifications might look like text messages—but they’re actually one of the most powerful tools in your station’s digital toolkit. While social media buries your posts in algorithm soup,...
More Local for More Clicks, Loyalty, and Profit
Nov 10, 2025
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. In this episode, we’re breaking down why it works—and how you can do more of it...
Radio Apps Should Do More than Stream!
Nov 03, 2025
Today’s radio listeners are constantly connected—and mostly through their phones. If your station doesn’t have a mobile app, or if it’s just a basic stream player, you’re likely missing...
Is Your Station Website Ready for AI Browsers
Oct 27, 2025
The homepage is no longer your audience’s first stop. AI-first browsers like ChatGPT Atlas and Perplexity Comet are rewriting how people discover information online. Instead of clicking through...
Stop Using “Under Construction” Pages
Oct 06, 2025
If your radio station’s website still has an “Under Construction” page—or worse, a dead-end link with no content—you’re sending a message you didn’t mean to. And it’s not a good...
How Stations Can Win Online without News
Sep 22, 2025
What happens when being the “local news hub” just isn’t realistic for your radio station? Maybe you don’t have the staff. Maybe a competitor already dominates that lane. Or maybe your...
