Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
Make Your Local Articles AI-Ready with “Answer Blocks”
Feb 23, 2026
Search has changed.It’s no longer just about ranking — it’s about being chosen.In this episode, Jim explains how a simple structural upgrade called “Answer Blocks” can make...
One Local Update per Day Beats Social
Feb 09, 2026
Social media reach is shrinking, algorithms keep changing, and radio stations are feeling it. In this episode, we break down why publishing just one local update per day on your radio...
Should You Vibe Code Your Radio Station Website?
Feb 02, 2026
In this episode, we explore the trend of "vibe coding" — using AI tools to quickly build websites with just a prompt. Sounds great, right? But should you trust your radio station’s...
Metrics that Matter: Mobile App
Jan 19, 2026
Your station’s app might have thousands of downloads—but if hardly anyone is using it, what’s the real return?In this final episode of the Metrics That Matter series, we break down why...
Metrics That Matter: Social Media
Jan 12, 2026
Your station might have thousands of followers on Facebook or Instagram… but if no one’s engaging with your posts, those numbers may be doing more harm than good.In this episode, we...
Metrics That Matter – Your Newsletter
Jan 05, 2026
Your newsletter might have thousands of subscribers—but if barely anyone is opening or clicking, are you really getting results?In this episode, we dig into why open rates, click-throughs,...
The Metrics that Matter: Your Website
Dec 29, 2025
Are you tracking the right numbers on your station’s website—or just the ones that look good on paper?In this episode, we kick off our Metrics That Matter series by focusing on...
Podcast Your Radio Newscasts
Dec 15, 2025
Are you making the most of your morning newscasts?In this episode, we highlight an easy, high-impact strategy used by BreezyNews.com—turning their daily newscasts into a podcast. With just...
A “Year in Review” Page to Boost Engagement and Sponsorships
Dec 08, 2025
In this episode, we share how to create a “Year in Review” feature page that boosts your radio station website traffic, increases engagement, and opens new sponsorship opportunities before the...
Treat Content As Your Product – Not Just Radio
Nov 24, 2025
If it feels like the job has changed… it’s because it has. Radio isn’t only audio anymore—it’s blogs, video clips, podcasts, reels, and everything your audience consumes between songs....
