Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
Why Every Website Post Is a Competition
Apr 21, 2025
Every news story your station publishes online is competing for visibility—against TV stations, newspapers, and even other radio outlets. If you're not using smart SEO strategies, you're...
5 Reasons Your Station Site Isn’t Driving Traffic and Sales
Apr 15, 2025
In this episode, we dive into one of the biggest challenges radio stations face: turning their websites into real revenue generators. A well-managed station site can be your...
How to Solve Common Station Website Frustrations
Apr 06, 2025
Your website is critical for keeping listeners engaged and informed. Unfortunately, many radio station websites still rely on outdated features that drive visitors away. In this episode, we’ll...
Spring Cleaning Your Station Website Can Attract More Visitors
Mar 31, 2025
Is your station’s website feeling weighed down by outdated promos, old event pages, or stale content? In this episode, we explore how a little “spring cleaning”—both...
Comparing Digital Content Directors with Radio Program Directors
Mar 24, 2025
Imagine having someone who applies the same strategic thinking your Program Director uses on-air to your website’s content.For more in-depth show notes, visit
Radio Station Websites: The Real Price of Going Cheap
Mar 10, 2025
Are you looking to start or revamp your radio station’s website? In this episode, we explore the most common options—working with a general web agency, DIY builders, template providers, or...
Streaming Video is Radio's Secret Weapon
Mar 03, 2025
According to Marketron's latest reports, streaming video has become a game-changer for radio stations, surpassing streaming audio as the top digital revenue source:
Andy Meadows: A Radio Consultant's Look at Digital
Feb 24, 2025
This week we visit with Andy Meadows—a Texas-based radio consultant, author, and chief editor for RadioUpdate.com. Andy shares his radio journey, starting in a small family-owned station and...
Every Radio Station Needs a Website Digital Playbook
Feb 17, 2025
Your radio station likely has set processes for programming, promotions, and sales—but what about your website? Without clear guidelines, your station’s digital presence can become...
How Radio Should Respond to the Digital Revenue Shift
Feb 10, 2025
For the first time in history, digital ad revenue will surpass traditional media. Local digital advertising is projected to hit $89 billion, overtaking traditional media at $82 billion. So, what...
How Radio Stations Can Win with QR Codes
Feb 03, 2025
QR codes have exploded in popularity, and smart radio stations are using them to boost digital engagement, increase app downloads, and drive website traffic. From billboards to event signage, QR...
Routine Content Audits Boost Your Radio Website Engagement
Jan 27, 2025
In this episode, we explore why waiting a full year to audit your station’s website can cost you listeners, advertisers, and credibility. From discovering that your stream might be offline to...
