Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
Best Practices for Using AI-Generated Images on Your Radio Station Website
Jan 20, 2025
AI-generated images can inject fresh, modern visuals into your radio station website—and help you avoid the high costs of stock photos. But with that convenience comes responsibility. In this...
How Local Content Builds Radio Revenue & Engagement
Jan 13, 2025
If you're scratching your head trying to uncover how to generate additional revenue and engagement with your station website, local content is the answer. For more detailed show notes, visit...
Top Online New Year’s Resolutions Most Radio Stations Break
Jan 06, 2025
New Year, Same Struggles? Every January, radio stations set ambitious online goals, but how many of them actually stick? In this episode, we’re breaking down the "Top 10 Online New Year’s...
Get More Engagement by Going Hyperlocal
Dec 30, 2024
Making local news a main highlight of radio station websites has been our goal since we started ten years ago. Many of our clients have grown their revenue by offering a local news website in...
Using AI to Create Website Content with Pete Pachal (Best Of)
Dec 23, 2024
Pete Pachal is a seasoned journalist and media executive with over two decades of experience in technology and artificial intelligence. He has led AI initiatives at CoinDesk and held senior...
Prioritizing Your Radio Station Website
Dec 16, 2024
As we wind down 2024, we're looking back at the best episodes of 2024. If you haven't, please go back and check out our previous episodes. This is one of our favorites. According to...
Showcasing Your Radio Station’s Unique Strengths
Dec 09, 2024
Every radio station has a unique identity that sets it apart—whether it’s being the go-to source for severe weather coverage, supporting local causes like animal welfare or veterans, or...
Click-Worthy Post and Page Titles that Boost Traffic
Dec 02, 2024
Creating engaging post and page titles is a skill every radio station website should master. Titles are the first thing your audience sees in search results, and they’re the gateway to capturing...
Crafting the Perfect Homepage for Your Radio Station Website
Nov 25, 2024
Imagine walking into a store that sells everything from candles to car parts, but nothing is organized. Overwhelming, right? Now picture a radio station homepage just as cluttered—or worse, one...
How Radio Stations Can Use AI to Transform On-Air Content into Online Gold
Nov 18, 2024
One of the biggest challenges radio stations face is keeping their websites updated with fresh, engaging content. When you're already juggling multiple responsibilities to make great radio, the...
Your Radio Station Should Be Podcasting on YouTube
Nov 11, 2024
Edison Podcast Metrics published a study last month showing that 31% of weekly listeners (ages 13 and up) choose YouTube as their top platform for podcasts. This surpasses both Spotify and Apple...
The Ultimate Checklist for Rebranding Your Radio Station Online
Nov 04, 2024
Many radio stations across the country have rebranded this past week. Rebranding your radio station is always an exciting time, especially when it includes a format change. As radio professionals,...
