Better Radio Websites
The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
The Ultimate Radio Station Website Maintenance Checklist
Sep 09, 2024
There are several things you can do each month to ensure your website is fast and engaging. We've compiled a list of essential monthly maintenance tasks to keep your website running efficiently...
The Essential First Step to Offering Digital Services
Sep 02, 2024
As I look through the radio trades, I see more radio companies expanding their offerings into digital services—like website design, SEO, and more. Many of these stations are opting to expand...
Embracing Minimalism and Local Content
Aug 26, 2024
Flipping through YouTube this past weekend, I stumbled over “The Minimalists” documentary from a few years ago. This documentary was about the movement of many people to give up the endless...
The Importance of a Successful Radio Website with Melissa Boswell Townsend
Aug 19, 2024
How important is your radio station website to what you do? For so many, it’s still not a major concern. Today, we’ll talk with Melissa Boswell Townsend, the owner and General Manager of
Implementing AI in Content Creation with Pete Pachal
Aug 05, 2024
Pete Pachal is a seasoned journalist and media executive with over two decades of experience in technology and artificial intelligence. He has led AI initiatives at CoinDesk and held senior...
You’re Still Sending Listeners to Social Media?
Jul 22, 2024
Last week, programming great Gary Berkowitz posted a great article in Radio Ink titled “Did Your Radio Station Pass Saturday’s Test?”
5 Essential Preparations for Radio Station Website Advertising Success
Jul 15, 2024
If your radio station is just getting started at selling ads on the station website, this guide is for you. For more in-depth show notes, visit
Knowing Your Radio Station's Direct and Indirect Online Competition
Jul 08, 2024
Whether you're a small local station or part of a larger group, understanding your direct and indirect online competition can make all the difference in strategizing and growing your digital...
Innovative & Untapped Uses for Your Radio Station Website
Jun 24, 2024
When you have a robust radio station website, you may not realize it can be used for much more than informing and entertaining your listening audience. Adding additional functionality can transform...
9 Reasons Why RSS Feeds are Bad for Your Radio Station Website
Jun 17, 2024
Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. Today, we’ll give you NINE reasons to kick RSS feeds to the curb....
The Risks of AI-Generated Website Content
Jun 10, 2024
I'm sure it comes as no surprise that we've been excited about the potential of AI. For more detailed show notes, visit
Why Your Radio Station’s Digital Assets Could Be at Risk
Jun 03, 2024
Are you allowing someone total control or even ownership of your station’s most valuable digital assets? Today, we’ll reveal the dangers of giving up ownership and how to protect your station....
