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Better Radio Websites

The podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.

Two Must-Have Objectives for Your Radio Station’s Website

Sep 25, 2023
With so many digital options available to broadcasters, focusing on what’s essential may be difficult.  Obviously, your website is super important.  Today, we discuss the two must-have...

Which is Better? "Advertise with Us" Page or Entire Website?

Sep 18, 2023
One of the most valuable pages on your radio station website is the “Advertise with Us” page.  Is your page doing its job bringing in more customers?  Today, we’ll talk about some best...

Images are the Key to Unlocking Higher Website Engagement

Sep 11, 2023
You’ve likely heard of or even know a broadcaster burned by the image copyright police.  Someone on their team copied an image from a Google search and used it in a news post a few years ago,...

Why Investing in a Radio Station Website is Still Relevant

Sep 04, 2023
Every radio station is looking to cut costs and with so much emphasis on other online platforms, you might ask yourself, “Do we really need a website?” The answer is a resounding “yes” and...

Leveraging AI to Craft Engaging Evergreen Content

Aug 28, 2023
“Evergreen content”, or content stays relevant for extended periods, is excellent for any radio station website.  Today, we’ll discuss how AI tools can help you generate this evergreen...

The Importance of Radio Personality Pages

Aug 21, 2023
Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events, sports information, etc.  With this focus on adding more content, one element has...

Pushing the Boundaries of Your Radio Station Website

Aug 14, 2023
For many of us, we’re in the “radio business” - providing extraordinaryexperiences whenever someone tunes in to our radio station.  Unfortunately, this focused mentality can lead us to not...

The Digital Inventory List: A Must for Every Radio Station

Aug 07, 2023
As radio stations expand their presence online, they become multi-platform brands that offer a vast array of advertising opportunities. For more detailed show notes, visit

Blogging for Radio: A Powerful Tool for Engagement and Growth

Jul 24, 2023
Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces.  Get detailed...

Weighing the Downsides of External Content & Widgets

Jul 17, 2023
From social media widgets to embedding videos, reviews, andsports cores, external content and widgets can truly transform a website.  However, despite their numerous benefits, integrating external...

Preparing Your Radio Station's Website for High Traffic Events

Jul 10, 2023
Whether it's a celebrity interview, a special show, or a major news event, we all have a good idea when everyone wants to tune in to your station at once. But is your website ready to handle a...