Podcast

Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites.  It’s fitting that we kick off the first... Read more.

We believe more radio people should adjust their mindset and think of your station website as a sister radio station. You want visitors to come back day after day. So, just like your radio station,... Read more.

We’ve always preached here to do all you can to drive traffic back to the website where you can monetize it. Newsletters are an awesome way to do that and inform your listeners. Have your doubts?... Read more.

Just because you’ve built a website for your radio station does not mean visitors will start flowing in. Thankfully, there are some tactics that you can employ right now to boost your visitors.... Read more.

Every year at this time it’s customary to look back on the previous year and examine things you could be doing better, and this should include your station website. Here are eight website... Read more.

We’re visual by nature and visually driven. We perceive pictures faster than words, so images are scanned first, before the text. It’s important to include images on your station website.... Read more.

One of the neatest and surprisingly easiest ways we’ve seen to engage with your local community is to offer a “Best of” campaign on your radio station website. These are created for your... Read more.

Any successful website, whether it’s for a radio station or not, needs to do all it can to keep visitors coming back regularly… multiple times per day is ideal, but at least once per day. Great... Read more.

The speed of any website helps form the first impression for a visitor of that website and the business it represents. Developers and content creators strive hard to make a website aesthetically... Read more.

You can spend a lot of time creating content so that your listeners and website visitor stay informed. This great content helps with search engine optimization as well. But what if there were... Read more.

Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”.... Read more.

Each week we explain ways to make your radio station website more appealing to listeners, but what are you doing online to attract more advertisers?  How are they finding out about all the... Read more.