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The Charity 4K & Fun Run is officially endorsed by the IBC and and the venue is located near the Radiotown Exhibition Center, the site of the 2018 IBC Show. The Charity 4K & Fun Run was launched at the 2014 IBC Show and also takes in the spring.  Since its founding, the series has raised more than $690,000 in gross proceeds for global and local nonprofits that support increased diversity and inclusion initiatives.

Jim Sherwood serves as chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects.

Jim got his start in radio at WLSM in the small town of Louisville, MS in 1988. Since then he has worked on-air in all day parts and has held nearly every other station position at one time or another. Jim has worked for radio stations in several states and for iHeartMedia (Clear Channel Radio), CBS Radio, Cumulus Broadcasting and a few small locally-owned stations. He even hosted a morning show on an aircraft carrier for two years while in the Navy. Jim has a passion for radio history, music, gadgets and all kinds of geeky web stuff.

After 14 years at Clear Channel Radio, Jim left the industry in 2013 to devote full-time attention to his company, Mediagin Creative, a small freelance creative agency that develops WordPress websites as well as produces commercials for radio and TV. After being asked by the Mississippi Association of Broadcasters to speak to a panel of small market station owners about the need for better websites, it became apparent that an easy to use and low-cost solution was needed to assist smaller markets in competing for online ad dollars. Skyrocket Radio was born.

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